Free From Frizz, made by Kent-based beauty and hair care company Medichem, was launched in the UK first and will be launched in other European markets starting from May. Joe Mitchell, beauty innovations manager for Boots, said: ‘We know frizz is a big concern for a lot of our customers, particularly in this unpredictable weather, so it’s great to be able to offer something that fights frizz in a different and effective way and works whatever your style.’