Nick ‘Grimmy’ Grimshaw’s Radio 1 breakfast show has reached new lows, falling to its worst rating figures yet, following the latest listening figures, published on today (Thursday, May 18th).
Grimmy’s show is now pulling in just 5.14m listeners a week – the lowest Radio 1 breakfast rating since the RAJAR system was introduced, nearly two decades ago, in 1999. This time last year, he had a weekly audience of 5.44m, while three months ago it was 5.37m.
Further to Radio 1’s latest instalment of bad news, the station itself is struggling too. It was revealed in the ratings that it had lost as many as 800,000 listeners over the last year. It’s currently reaching 9.1m listeners a week, with 9.91m in 2016 and a significantly better 11.1m in 2012.
Ben Cooper, Radio 1’s boss, was slightly more optimistic, saying: “Radio 1 is evolving with its young audiences as we live through changing times for traditional radio, so it’s particularly gratifying to see that in addition to around 10 million listeners, we have seen record figures for Radio 1 videos on Facebook with 80 million monthly views, and 1.4 billion total views on Radio 1’s YouTube channel.” That’s one way to look on the brighter side of things, Ben!
Still, there is some good news for Chris Evans, whose Radio 2 breakfast show has actually improved slightly in the last three months achieving 9.38m listeners per week.
Even so, Evans’s breakfast show is still the most-listened-to in the UK, ahead of Radio 4’s Today Programme by just over 2m.
Image: James Cridland under Creative Commons.