A shopkeeper who was apparently threatened with legal action by Sainsbury’s has had to change his shops name from Singhsbury’s to Morrisinghs.
According to the Northern Echo, Jel Singh Nagra’s shop was without a name for five years after a complaint from Sainsbury’s who also threatened court action if he didn’t change the name of the shop.
Mr Nagra has now put up a new sign naming his store Morrisinghs, in an effort to put his local village of West Allotment on the map. It is believed that the new sign cost £350 and is now the talking point of the village.
A spokesman for Morrisons said the supermarket “did not mind”.
“Mr Nagra and his customers obviously have good taste so we wish him well,” he added.
Mr Nagra said: “It is just a bit of banter and fun – it’s not like we get passing trade – we are not stealing customers from supermarkets,”
“Originally when I was away on my honeymoon in 2012, I got a letter saying that Sainsbury’s was threatening to take me to court.
“My family saw the letter and took the sign down because they were so worried. My customers kept saying I needed another sign so here it is and it’s a bit cheeky.”
The shop had already been called Singhsbury’s for two years when Mr Nagra took it over from a family member in 2011.
Sainsbury’s has been contacted for a comment.
There have been similar cases around the UK of businesses being forced to change their name. A former Woolworth’s store which reopened as ‘Wellworth’s’ was forced to change its name due to similar sounding branding.
Also, in 2008 an Indian restaurant in Northampton agreed to change its name from ‘Easycurry’, after the international business ‘Easygroup’ threatened High Court action